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| Description: | TALK ANNOUNCEMENT: Victoria Rusnac - 21st Nov, Seminar Room 1, "Growth Hacking: the future of Marketing in Tech " TALK ANNOUNCEMENT SPEAKER: Victoria Rusnac, Marketing Leader at Intuit UK and Startup mentor DATE / TIME: Monday 21st November 2016, at 3:30pm LOCATION: Conference Room 1, 1st floor, FORTH (Heraklion) TITLE: ‘ Growth Hacking: the future of Marketing in Tech ‘ HOST: Stefano Iellamo, TNL, ICS/FORTH ABSTRACT: The modern marketing evolved significantly from the days of standard 4P concept. Nowadays a marketer has to deal with product, engineering, automation, data and tons of experimentation. This deep integration of marketing, product and data gives to the tech businesses more viability, adaptability and sustainability. That’s why tech companies and start-ups are embracing the growth hacking toolkit as it allows them to establish product-market fit, acquire customer faster and then retain them better. In this talk I will de-mystify the growth hacking concept focusing on the lean marketing funnel, the growth hacking tools and great examples from the US Tech companies, UK FinTech start-ups and my own experience. Additional focus will be on data science and how marketing can leverage the data to make the right decisions. BIO: With over 10 years of marketing experience in FMCG, Telecom, FinTech and tech start-ups, Victoria’s expertise lies in integrated marketing strategies, branding, advertising, product management, digital marketing, consumer empathy and business model innovation. She is proud of having worked with exciting brands as KitKat, Nesquik, Orange, EE and now QuickBooks. Recently at EE Victoria was in charge of launching from scratch a digital-focused “EE pay as you go” brand. In her free time Victoria is passionate about start-up scene: she is a marketing strategic at the London Venture Factory, a mentor at Virgin StartUp and a speaker at marketing conferences and events. Victoria holds an Executive MBA from the London Business School. |
| Location: | Conference Room 1, 1st floor, FORTH (Heraklion) |
| Status: | Waiting for approval |
| Date: | Monday, November 21, 2016 |
| Time: | 15:30 EET |
| Priority: | 5-Medium |
| Access: | Public |
| Created by: | Lila Kalogeraki |
| Updated: | Monday, November 14, 2016 13:26 GMT |