TITLE: ‘ Growth Hacking: the future of Marketing in Tech ‘
HOST: Stefano Iellamo, TNL, ICS/FORTH
ABSTRACT: The modern marketing evolved significantly from the days of
standard 4P concept. Nowadays a marketer has to deal with product,
engineering, automation, data and tons of experimentation. This deep
integration of marketing, product and data gives to the tech businesses
more viability, adaptability and sustainability. That’s why tech
companies and start-ups are embracing the growth hacking toolkit as it
allows them to establish product-market fit, acquire customer faster and
then retain them better.
In this talk I will de-mystify the growth hacking concept focusing on
the lean marketing funnel, the growth hacking tools and great examples
from the US Tech companies, UK FinTech start-ups and my own experience.
Additional focus will be on data science and how marketing can leverage
the data to make the right decisions.
BIO: With over 10 years of marketing experience in FMCG, Telecom,
FinTech and tech start-ups, Victoria’s expertise lies in integrated
marketing strategies, branding, advertising, product management, digital
marketing, consumer empathy and business model innovation. She is proud
of having worked with exciting brands as KitKat, Nesquik, Orange, EE and
now QuickBooks. Recently at EE Victoria was in charge of launching from
scratch a digital-focused “EE pay as you go” brand.
In her free time Victoria is passionate about start-up scene: she is a
marketing strategic at the London Venture Factory, a mentor at Virgin
StartUp and a speaker at marketing conferences and events.
Victoria holds an Executive MBA from the London Business School.
Time:
12:00
Location:
Chemistry Seminar Room
Description:
CHEMISTRY SEMINAR
SPEAKER:Professor Vangelis G. Daskalakis
Department of Environmental Science & Technology, Cyprus University of Technology
TITLE:Oxygen Evolution and Reduction: Common Principles